One of my favorite things to create for a client besides a dope logo is a mood board! When creating a mood board for a client, I always give them two options: 1. What they think they want and 2. What I really hear them saying. Sometimes I win, sometimes I lose BUT, nonetheless seeing the potential tone of their brand is always fun.
So, what do you do if you don’t have a graphic designer or the budget for one?Here are some easy apps and things that can help you to get started creating the perfect board!
First, let’s start with the apps and programs.
- PicLab: If you follow me on Periscope, than you know that I love that app! (Please feel free to view my Creating a Mood Board Scope here.) Piclab is a free app unless you decide to upgrade it, which makes a huge difference! This app allows you to choose your collage setup and import pictures directly off your phone. So, when you have some down time get on your iPad or cell phone and feel free to download this app and get it done.
- Polyvore: Now this isn’t going to give you the block style mood board and you have to use the photos that the site has readily available; but this program is very user friendly. Another great thing is that you have the option to save directly to your desktop and or cell phone.
- Evernote: If you already use Evernote then you’re already aware of the amazing capabilities this program has. You can layout the selected pictures in a grid system and even add notes and comments to your board!
Of course there are a lot more apps and programs but these are my Top 3 choices. If you know of any others that you think the world should know about please feel free to share in the comment section.
Now, to discuss what goes on a Mood Board and why?
- Texture: Yes we know that your logo may not “feel” rough like a tire but that picture should still be added to your mood board. I always believe that if you hire the right designer then they will know a tire symbolizes “gritty or jagged”; don’t be scared to play with texture in fear of misunderstandings.
- Patterns: Now, I do suggest that you do not go over board with the pattern inspiration because it may send mixed messages. Patterns can set the tone of modern (straight lines) and vintage (Damask pattern).
- COLOR!!!! Duh! But if you know that you don’t want your brand to be too vibrant and to be subtler than that is okay too. Use white space and images with minimal design, color or patterns. *Remember we may love multiple colors but when branding try to stick to a color palette of 4/5 colors or less.
